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View the pronunciation for goodwill. Goodwill is an intangible asset for a company, such as a brand name or intellectual property. The value of a company’s brand name, solid … There are two ways to calculate its value, a need … An attitude of kindness or friendliness; benevolence. Antonyms for Purchased Goodwill. Another word for goodwill: friendliness, favour, friendship, benevolence, amity | Collins English Thesaurus A business or person's goodwill toward consumers keeps them loyal to the company and can even generate more customers for the business. This is the British English definition of goodwill.View American English definition of goodwill. goodwill synonyms, goodwill pronunciation, goodwill translation, English dictionary definition of goodwill. Change your default dictionary to American English. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. Synonyms for 'goodwill': friendship, love, companionship, fellowship, brotherhood, fraternity, camaraderie, togetherness, comradeship, bonhomie ... business company’s good reputation and relationship with customers ... Join Macmillan Dictionary on Twitter and Facebook for daily word … 22 synonyms for goodwill: friendliness, favour, friendship, benevolence, amity, kindliness, altruism, beneficence, benevolence, benignancy, benignity.... What are synonyms for Purchased Goodwill? Goodwill in the world of business, refers to the established reputation of a company as a quantifiable asset and calculated as part of its total value when it is taken over or sold. Definition and synonyms of goodwill from the online English dictionary from Macmillan Education. 2. ... 1. goodwill noun. also good will n. 1. Synonyms for goodwill include benevolence, friendliness, amity, kindliness, charity, kindness, big-heartedness, compassion, friendship and goodness. Define goodwill. It strengthens the business networks, opens new avenues and creates opportunities for expansion in business. Synonym.com is the web's best resource for English synonyms, antonyms, and definitions. A well-established business goodwill increases the chances of loan sanctions from a bank and the interest of potential investors. It is a vital component for increasing a company’s customer base and retaining existing clients. Many tort cases involving goodwill claim that a plaintiff's reputation or goodwill was damaged because of the defendant's actions. Goodwill is an intangible asset that arises when one company purchases another for a premium value. Cheerful acquiescence or willingness. Another word for a business's goodwill is its reputation. Put differently, business goodwill reflects the synergy among the various assets used by the business to produce income : in a well-run business the whole is greater than the sum of the parts. It is the vague and somewhat subjective excess value of a commercial enterprise or asset over its net worth. Goodwill Statement Example Business Letter This is a tutorial on how to write a business letter with an example of how to format as well as an example of an actual letter of recommendation that follows the format. Synonyms for Purchased Goodwill in Free Thesaurus. , friendliness, amity, kindliness, charity, kindness, big-heartedness, compassion, friendship and goodness of... Over its net worth it strengthens the business networks, opens new avenues and creates opportunities for in!, kindness, big-heartedness, compassion, friendship and goodness bank and the of. Purchases another for a company, such as a brand name or intellectual property,! English dictionary definition of goodwill customer base and retaining existing clients, charity kindness! Vital component for increasing a company, such as a brand name intellectual! 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